The Kaminski Edition

Creative idea

Kuba Kamiński is a young football player sponsored by adidas. Lately, sports journalists have been writing a lot of negative things about him and his lack of playing time. So in order to take pressure off of him, we decided to find better journalists: we commissioned the kids responsible for the school newspaper at Kuba’s former primary school, and asked them to create a special edition of said newspaper, which outlined his best football moments. We then had the kids deliver it to Kuba in person, to remind him how having fun and no pressure benefited his game. To tell him: Kuba, you got this.

Brand name: adidas
Advertiser / client: adidas
Product / service: Brand Campaign
Campaign name: The Kaminski Edition
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Additional company: Lettly
Chief creative officer: Adam Smereczynski
Creative director: Pablo Dominguez Agregan
Art director: Marta Adamkowska
Copywriter: Marta Tomczak
Account director (agency): Radoslaw Smorga
Client account director: Martyna Wisniewska
Additional company: Julia Szpakowska - Lead Account Manager - Lettly Zuzanna Debicka - Account Manager - Lettly