Visa ČS Olympic Games - Dare to Dream

Creative idea

With Česká spořitelna and Visa, we decided to support those who have the courage to pursue their dreams. At the heart of the campaign was Iveta Miculyčová, a promising Czech freestyle BMX rider who perfectly embodies our campaign’s motto: Dare to Dream. At just 18 years old, she is heading to the Olympic Games in Paris as one of the best in her sport and the first Czech Olympian in this discipline. Her incredible tricks accompanied us throughout the entire campaign. 

Brand name: Visa, Česká spořitelna
Advertiser / client: Světla Košková
Product / service: Visa card from Česká Spořitelna, George
Campaign name: Dare to Dream
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi, Prague
Media agency: Publicis Groupe
Production company: Creative Embassy
Web address: https://www.visa.cz/
Agency chief executive officer: Tomáš Varga
Executive creative director: Kosta Schneider
Art director: Jakub Havlík
Copywriter: Jan Peroutka
Designer: Jakub Havlík
Account director (agency): Zoran Boškovič
Client account director:
Media director: Josef Prorok
Strategic planner / strategist: Adam Hrivňák
Director: Jan Švejkar
Agency producer: Adam Filus