The Hockey Carrot

Creative idea

Supermarket chain Kaufland has been a partner of slovak ice hockey for years. But plenty of other brands are there too,. We needed to differentiate ourselves. We found an opportunity where no other brand is. Injuries! And used insight that all athletes are familiar with. When icing an injury, they use a bag of frozen veggies. We created unique sponsoring product that connects world of supermarket and hockey - Cooling pack that looks like frozen Kaufland carrots.

Brand name: Kaufland Slovakia
Advertiser / client: Kaufland Slovakia
Product / service: -
Campaign name: The Hockey Carrot
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Juraj Sapara, Adrian Méry
Copywriter: Juraj Kováč, Michal Roháček, Dano Vachuna, Sandra Conortová
Account director (agency): Michal Ružica, Diana Hromeková
Film production: HITCHHIKER FILMS
Director: Daniel Laurinc