Influenchild

Creative idea

Cyberbullying is becoming the new normal in our society and it often impacts kids and teenagers. Orange has been active in children's online security for years, but their activities needed to gain awareness. Instead of influencers promoting Orange's digital safety project, we decided to put their moms in the spotlight and describe the experience of your child being cyberbullied, which they know first-hand. We highlighted the fact that even though these women create content publicly, they are still someone's children first, through a wordplay “Influendcérka” (a combination of “influencer” and “dcérka” - daughter in Slovak) that unified the campaign.

Brand name: Orange
Advertiser / client: Orange Slovakia – Tomáš Palovský, Dana Komlossyová, Andrea Ungvölgyi, Monika Petrus, Lucia Prvá
Product / service: Beznastrah.online (Project focused on digital safety of kids)
Campaign name: Every child deserves a safe online space
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, Bratislava
Media agency: Essence Mediacom
Production company: RE:SET PRODUCTION
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohová
Creative director: Milan Bielik, Ivana Polohová
Art director: Naďa Lukáčiková
Copywriter: Veronika Rybárová
Account director (agency): Michala Zezulová, Miriama Tamajková
Strategic planner / strategist: Marek Krištof, Alexandra Remo
Photographer: Welin Nagyová
Film production: Martin Repka, Petra Burianová, Jana Repková
Director: Emília Ondriášová
Director of photography: Lucia Závarčíková
Music: Katarína Koščová, Daniel Špiner – Hra, Sound design by Samuel Škubla