Hollywood Saves Theaters

Creative idea

We needed to get non-theaters goers's attention and make theater appealing and exciting for them. They only consume pop culture, so we infiltrated that. We got well-known Hollywood stars, who are familiar to our audience from their popular hits, movies, series and music to talk about what happens in a play by the non-traditional use of Cameo. The Hollywood celebrity sends a message to one of the main characters of the play from another, thereby telling our audience the life event, or the main conflict that happens in the chosen theater drama.

Brand name: eTheater
Advertiser / client: eTheater
Product / service: eTheater
Campaign name: Hollywood Saves Theaters
Agency network: VML
Agency: VMLY&R Budapest
Executive creative director: Karolina Galácz
Art director: Bálint Kovács
Copywriter: László Potozky
Strategic planner / strategist: Orsolya Heuthaler
Agency producer: Fanni Zádor