HGTV Flip the Strip flashmob

Creative idea

The objective: Promoting the new Australian series Flip the Strip on HGTV in Hungary with a non-standard online solution. The target audience: 18-49 year old women interested in DIY. The idea: Our idea was to organise a flashmob, which used the surprising power of the unexpected to show what makes this series so unique. That is, similar to what was seen in the series, 4 striptease dancers appeared at a construction site and performed their number for the surprised, mainly female audience. We recorded and branded the performance and created an online video, which we then promoted on Social Media.

Brand name: HGTV Flip the Strip TV show
Advertiser / client: Warner Bros. Discovery Hungary
Product / service: HGTV
Campaign name: HGTV Flip the Strip flashmob non-standard online campaign
Agency network: INDEPENDENT AGENCY
Agency: Laboratory Ideas Budapest
Production company: HM Film
Agency chief executive officer: Alex Szenassy
Creative director: Tamas Farago
Art director: Tamas Jonas
Copywriter: Tamas Farago
Designer: Levente Joanovics
Account director (agency): Csilla Vanko
Film production: HM Film
Director: Peter Tokay
Director of photography: Robert Szín
Agency producer: Adam D'Albini