Jazgot

Creative idea

For years, mBank has been building its image as a cybersecurity expert. Unfortunately, cybercriminals are becoming increasingly sophisticated, and the sheer number of campaigns on this topic means they are becoming less and less audible. How can one stand out in the crater and effectively educate? 'Jazgot' is the first audio crime series that educates about financial crimes. The main theme is the dangerous 'investment' scam. Victims of such scams rarely share their embarrassing experiences. This true crime podcast exposes the actions of cybercriminals and reaches a wider audience. It educates through a captivating story.

Brand name: mBank
Advertiser / client: mBank
Product / service: cybersecurity
Campaign name: Jazgot
Agency network: BBDO WORLDWIDE
Agency: Molecular Creative, Warsaw
Production company: VOICE HOUSE
Web address: https://youtu.be/No9jcbGaJ7E?si=jsjizuhN4jmnN4PW
Executive creative director: BARTEK KLIMASZEWSKI
Art director: MARTA ADAMKOWSKA
Copywriter: BARTEK KLIMASZEWSKI
Account director (agency): AGATA CIECIERSKA
Client account director: ANETA KUBIK
Strategic planner / strategist: BARTOSZ GOMÓŁKA
Pr director: SOLSKI PR
Director: JAROSŁAW KUŹNIAR
Screenwriter: ŁUKASZ ORBITOWSKI
Additional company: Krzysztof Drozd, Krzysztof Olszewski