RE84

Creative idea

To celebrate the 40th anniversary of the 1984 Winter Olympics, the City of Sarajevo was looking for a solution to revive the city’s Olympic spirit. Rather than just creating a campaign with a limited impact, we aimed for a long-lasting remembrance with artistic and emotional value. A dynamic art installation that also inspired the logo was crafted, symbolizing Sarajevo’s resilience through the past, present, and future, merging community memories with VR for an immersive experience. As a tribute to Torvill and Dean’s iconic Bolero, a newly arranged version with a local touch was played, blending music and visual art, as can be heard in the case video.

Brand name: City of Sarajevo
Advertiser / client: City of Sarajevo
Product / service: Public art
Campaign name: RE84
Agency network: MCCANN WORLDGROUP
Agency: McCann Sarajevo
Additional company: Kameleon Tuzla
Agency chief executive officer: Vesna Vlašić
Creative director: Edin Bešlić
Art director: Edina Selesković
Copywriter: Edin Bešlić
Designer: Edina Selesković
Account director (agency): Enisa Haznadarević
Additional company: Bosnian Bolero Music Producers: Éric Breton and Emir Nuhanović Composer: Emir Nuhanović