Twin Streets

Creative idea

There are many streets around the world whose names are similar. For example, Dubninskaya and Dubininskaya, Gold St. — Golf st., Calle Molles — Calle Molle. There are many cities where it is not customary to use street names, because it is more familiar to orient the driver by calling him a local attraction or, for example, a church, and in similar-sounding streets it is easy to get confused and leave in the wrong direction. Yango is a taxi ordering app where you don’t have to pronounce street names. And this means that it is impossible to make a mistake.

Brand name: Yango
Advertiser / client: Yango
Product / service: Yango / Taxi Service
Campaign name: Twin Streets
Agency network: INDEPENDENT AGENCY
Agency: Yandex Magic Camp, Serbia
Media agency: Yandex Magic Camp
Digital agency: Yandex Magic Camp
Production company: Yandex Magic Camp
Creative director: Olga Veretinskaya
Art director: Elizaveta Matveeva, Evgeny Briantsev
Copywriter: Maria Makarcheva
Additional company: Agency Managing Director — Mitya Mescheryakov Agency Producer — Dmitry Polikanov CMO — Olesya Kuznetsova Marketing Managers — Ekaterina Domracheva, Alexandra Nechaeva