#UnboXYourself

Creative idea

DNA test from DNA ERA reveals your most intimate information - your genetic predispositions. Basically, it's an instruction manual for your body. Communication in health segment always has a sterile, almost scary tonality. No one is looking forward to seeing their health results. To underline DNA ERA's advantage – detailed, user-friendly health & lifestyle report – we made it look like the newest influencer trend. Influencers sparked curiosity with their DNA tests unboxing. In the #UnboXYourself challenge, they found their instruction manuals printed on a custom, limited skin-toned collection that carried eye-catching labels with their playfully worded test results.

Brand name: DNA ERA
Advertiser / client: DNA ERA
Product / service: DNA test with complex health report
Campaign name: #UnboXYourself
Agency network: INDEPENDENT AGENCY
Agency: SOCIALISTS, Bratislava
Media agency: Starmedia, s.r.o.
Production company: LEOPARD production
Web address: https://www.dnaera.com/
Creative director: Michaela Stanová, Martin Benca
Art director: Barbara Kršková, Lukáš Krnáč
Copywriter: Michaela Stanová
Designer: Adam Bača
Account director (agency): Martin Kukoľ
Client account director: Lukáš Marcinko
Strategic planner / strategist: Kristína Labajová
Photographer: Welin Nagyová
Director: Maxim Kľujev
Digital strategist: Matej Mikuš