OUTRÉ LIFE BALANCE CLINIC

Creative idea

The key creative idea of of Outré clinic was how to make people learn to listen to their own body. So there was created a completely new wellness clinic, which was focused on the self-care. The idea was to create not just a clinic but a service with the full support of patients. We decided to follow a very unexpected path and abandoned the mysterious attributes of luxury, which are popular in the industry. The identity was built on illustrations of organs that talk to each other, just like comic book characters. Comic-styled fun was complemented by a massive but elegant font.

Brand name: Outre Clinic
Advertiser / client: Outre Clinic
Product / service: Clinic brand
Campaign name: OUTRÉ LIFE BALANCE CLINIC
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://works.bickerstaff.ooo/outre_/
Executive creative director: Ilia Anufrienko
Creative director: Ilia Anufrienko
Copywriter: Sergiy Artemenko
Designer: Viktoriia Moskofidi
Account director (agency): Kateryna Soboleva
Strategic planner / strategist: Serhii Lizunov, Mariia Kochurenko
Additional company: Group Head: Maryna Chernyavska Designer: Andrew Hetmanchuk Motion Designer: Olexii Boiev Client: Outre Clinic