HBO - The Informant series limited illustration

Creative idea

The Informant is HBO Hungary's first, entirely self-developed and produced series, which debuted on HBO Max. The plot is set in 1985, in a decade of which most of the 18-30 target audience have no private memories. Therefore, we had to connect them to the milieu of the era in an unusual way. As the creators put a particular emphasis on some iconic objects, which - thanks to the common cultural background - have additional meaning for everyone, regardless of age, we also highlighted these objects by the help of the following posters.

Brand name: HBO Hungary
Advertiser / client: HBO Holding Zrt.
Product / service: TV show - The Informant
Campaign name: HBO - The informant series launch campaign
Agency network: INDEPENDENT AGENCY
Agency: Café Communications Kft., Budapest
Additional company: HBO Holding Zrt.
Web address: https://abesugokviz.hu/
Creative director: Marci Kenczler
Art director: Gergely Nagy
Copywriter: Tamás Hlavaty
Account director (agency): Tünde Rembeczki
Client account director: Tünde Bittermann
Strategic planner / strategist: Orsolya Heuthaler
Illustrator: Kristóf Murányi