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Creative idea

bulgarian biodiversity foundation have developed terra futura, a game that explains what a circular economy is and why it's important to understand the connection between climate and economy. it’s becoming more and more important to talk about climate and how it relates to the economy. we presenting terra futura as the right example, we now have a game that can introduce the importance of a circular economy to anyone who cares about the climate and our world. after all, even the greatest minds needed a clear example in order to crack science’s biggest questions.

Brand name: Bulgarian Biodiversity Foundation
Advertiser / client: Bulgarian Biodiversity Foundation
Product / service: Board Game
Campaign name: the right example
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Creative director: angel iskrev
Art director: emanuela belovarski
Copywriter: asya maradzhiyska
Designer: bozhidar ivanov
Account director (agency): sanya stefanova
Illustrator: bozhidar ivanov