SHOWCASE
There is more to us than meets the eye (Part of the serie)
Entry code: 1303001GD23
Agency: Slovak & Friends, Bratislava, Slovakia
Advertiser / client: VESELY Ophthalmology Clinic
Competition: A. INDUSTRY CRAFT (Brand Communication & Design, Outdoor, Print & Publishing, Package Design), Photography
Creative idea
A new claim that emphasizes on caring 'There is more to us than meets the eye.', which is complemented by minimalist visuals. It is based on portraits of people of different ages and nationalities, including patients and family members of the VESELY Ophthalmology Clinic employees. They are united by a suggestive look into the lens and a blue tonality derived from the color of the brand.
Brand name: VESELY Ophthalmology Clinic
Advertiser / client: VESELY Ophthalmology Clinic
Product / service: Health service
Campaign name: There is more to us than meets the eye
Agency network: INDEPENDENT AGENCY
Agency: Slovak & Friends, Bratislava, Slovakia
Creative director: Robert Slovak
Strategic planner / strategist: Romana Umrianova
