14 is not OK
Creative idea
The story that helped change the law: https://14isnotokstory.netlify.app/ Background: In Estonia, the legal age of sexual consent is only 14. To make people realise why 14 is not OK, we wrote a story about a 14-year-old child in the most dangerous situation because of this law and published it on one of Estonia’s leading online news portals. But the story had to be carefully written in a way that would initially mislead readers into thinking it was a real tabloid news story. Only then we would succeed in raising the legal age of sexual consent.
Brand name: Estonian Sexual Health Association
Advertiser / client: Estonian Sexual Health Association
Product / service: Not applicable
Campaign name: 14 is not OK
Agency network: INDEPENDENT AGENCY
Agency: Optimist Tallinn
Web address: https://seksuaaltervis.ee/
Additional company: Creative Director: Siim Nikopensius
Creative Director: Anoorupa Bose
Art Director: Bruno Palmik
Art Director: Heigo Heinleht
Project Manager: Maris Teder
Project Manager: Susanna Eenma
Social Media Campaign Architect: Marko Kivirand
Photographer: Kristjan Taal
Stylist: Helina Risti
Make up artist: Elsa Levo
