Cabrio

Creative idea

Czech Railways is the biggest train carrier in the Czech Republic. To communicate ecological advantages of this kind of means of transport we focus on calculation of glass house gas emissions per capita. And that is up to 4x smaller in case of trains compared to cars. So for a car to be as ecological as a train it would have to shrink up to 4x. Thanks to our literal dramatization people can easily understand the difference between eco-unfriendliness of cars and eco-friendliness of trains.

Brand name: Czech Railways
Advertiser / client: Czech Railways
Product / service: Transport
Campaign name: Ecotrains
Agency network: HAVAS
Agency: Havas Prague
Creative director: Jakub Kolarik, Petr Cech
Art director: Pavel Slovacek
Copywriter: Zdenek Buchtela
Account director (agency): Lenka Berankova
Managing director: Monika Hübner
Photographer: Miro Minarovych
Agency producer: Tereza Letfusova
Additional company: Account Manager: Lucie Novotna