SHOWCASE
Why drive when you can ride
Awards: Shortlist
Entry code: 1305002GD25
Agency: Bolt
Advertiser / client: Bolt
Competition: Craft Drum, A. INDUSTRY CRAFT (Brand Communication & Design, Outdoor, Print & Publishing, Package Design), Copywriting
Creative idea
The dream of driving your own car includes an open road, a full tank, and the hum of a healthy engine. But that’s just a dream. The reality includes a traffic jam, disconsolate screams of frustration, and a surprisingly malicious seagull that seems to have personal beef with you. Riding is the New Driving lists out the struggles of car ownership and opposes them with the ease of riding.
Brand name: Bolt
Advertiser / client: Bolt
Product / service: Ride-hailing and shared micromobility
Campaign name: Riding is the new driving
Agency network: INDEPENDENT AGENCY
Agency: Bolt
Agency chief executive officer: Max Malicki
Art director: Kaarel Kala
Copywriter: Max Malicki
Designer: Alexsandra Kruusberg
