Lösev (Foundation for Children with Leukemia)| - Our Challenges

Creative idea

We crafted our film to convey the struggles faced by LÖSEV, children, families, healthcare professionals, and volunteers through a powerful metaphor. We paralleled the journey of a runner with the dedication of healthcare workers who rush to help a sick child. The struggle of a miner was compared to the challenges faced by the child and the doctor, while the perseverance of a coach was mirrored in the work of a physiotherapist. The unity of a team about to enter a match symbolized the solidarity of a group of doctors, and the weightlifting of an athlete was likened to the responsibilities borne by healthcare professionals.

Brand name: Lösev (Foundation for Children with Leukemia
Advertiser / client: LÖSEV (Foundation for Children with Leukemia)
Product / service: Health
Campaign name: Our Challenges
Agency network: INDEPENDENT AGENCY
Agency: Liberté Istanbul
Production company: Panda Films
Film production: EP's: Chad Ozturk, Eser Fırat, Suat Saglam, Zeki Kahveci
Director: Kemixiz
Director of photography: Burak Turan
Music: 25m2
Post production: Imaj
Additional company: Producer: Selin Laforge Jr. Producer: Dilek Emirzadeoglulari