The Escape

Creative idea

The idea of ​​the spot was inspired by real events. When the war in Ukraine broke out, a photo of little Hassan, who was forced to run away from home with only a phone number written on his hand, circulated in the Slovak media. He traveled completely alone for 4 days until he reached the safety of his family in Slovakia. Likewise, the hero of the spot has to overcome many obstacles along the way, which remind the viewer of the hardships children fleeing war go through during and after escaping.

Brand name: Plamienok
Advertiser / client: Plamienok
Product / service: Grief Therapy
Campaign name: The Escape
Agency network: INDEPENDENT AGENCY
Agency: JANDL Bratislava
Production company: Kimono Production
Creative director: Alex Strimbeanu
Art director: Lukáš Fecko
Copywriter: Viliam Sedivy
Designer: Tomáš Rafay
Account director (agency): Tomas Cermak
Client account director: Rasťo Kuttner
Media director: Kristián Ondriš, Simona Tremková
Managing director: Valér Hlobil
Strategic planner / strategist: Jakub Kováč
Film production: Kimono Production
Director: Daniel Rihak
Director of photography: Roman Šupej
Agency producer: Marek Wilhalm, Zuzana Maruščáková, Michal Lehocký