Omo- Play On

Creative idea

In its new advertising campaign, OMO adds a new chapter to its “Dirt is Good” journey. As the brand undergoes a transformation—from product formulas to packaging designs—the new campaign highlights the message: “Keep playing, keep growing, without giving up.” The campaign focuses on inspiring moments where children and young people persist in experiences that benefit them and propel them forward, particularly those connected to sports. In these moments, where getting dirty is a natural outcome, stains become a symbol of perseverance and fun.

Brand name: OMO
Advertiser / client: Unilever
Product / service: OMO Active Fresh Powder Detergent
Campaign name: Play On
Agency network: MULLENLOWE
Agency: Mullenlowe Istanbul
Production company: Panda Films
Film production: Panda Films EP's: Chad Ozturk, Eser Fırat, Zeki Kahveci, Suat Saglam
Director: Virgil Ferragut
Director of photography: Hugo Prats
Music: BDS Buenos Aires
Post production: Imaj
Additional company: Producer: Selin Laforge Jr. Producer: Dilek Emirzadeoglulari