Sound to see. Color to hear.

Creative idea

The film showcases the capabilities of a premium Samsung Neo QLED 8K TV with a Soundbar through a dance performed by Kazakhstani contemporary dancers. The story of our heroes tells about two lovers who cannot be together, but strive for each other and finally meet in the finale. The classic trope of Romeo and Juliet, Yenisei and Angara, Kozy Korpesh and Bayan Sulu, and Pyramus and Thisbe symbolizes the love that happens despite all possible circumstances. The campaign message is 'Sound to see. Color to hear.” Main film created as special version in 2.39 cinema scope to enhance the viewing experience for audiences in cinemas.

Brand name: The Neo QLED 8K TV
Advertiser / client: Samsung Kazakhstan
Product / service: The Neo QLED 8K TV and Q-Series Soundbars
Campaign name: Sound to see. Color to hear.
Agency network: Cheil Worldwide
Agency: Cheil Worldwide Kazakhstan
Media agency: Cheil Kazakhstan
Additional company: Qara Studios / Need Fusion
Production company: Qara Studios / Need Fusion
Creative director: Nurlan Satarov
Art director: Nurlan Satarov / Farkhat Omirbayev
Copywriter: Valeriy Volodin / Assiya Shaikenova
Designer: Arman Jumabayev
Account director (agency): Bakytuly Askhat
Client account director: Andrey Yankov / Antiga Babayeva
Film production: Qara Studios
Director: Adilet Abish
Director of photography: Madiar Satybaldiev
Music: Dana Zulpylkar
Agency producer: Aida Grigoryeva (Cheil) / Maryam Ospanova (Cheil) / Yevgeniya Moreva (Qara Studios)
Post production: Need Fusion
Post production producer: Zhan Abdreyev (Need Fusion)