Keep the History, Make the History.

Creative idea

Manifesto about creativity, love, and the interconnection of generations. The story revolves around a young man's pursuit of inspiration. The protagonist embarks on a journey into the recesses of his memories, recalling the things that have supported him throughout his life, including the carefully sewn pillow by his grandmother and the Galaxy smartphones. The key mediums: YouTube, Social and Cinema.

Brand name: Galaxy S23 Ultra
Advertiser / client: Samsung Kazakhstan
Product / service: Galaxy S23 Ultra
Campaign name: Keep the History, Make the History.
Agency network: Cheil Worldwide
Agency: Cheil Worldwide Kazakhstan
Additional company: Paper Box
Production company: Paper Box
Executive creative director: Nurlan Satarov
Creative director: Creative Group Head – Kuliyeva Mariam
Art director: Nurlan Satarov
Copywriter: Dinmukhamed Aripbayev / Kuliyeva Mariam
Designer: Boris Plotnitskiy
Account director (agency): Rima Abuzyarova
Client account director: Dariga Kalmatayeva
Film production: Paper Box
Director: Sobol Kostya
Director of photography: Yuriy Lewandowski
Music: Arsen Oganesov
Agency producer: Maryam Ospanova (Cheil), Viktoriya Kotyay (Paper Box), Stanislav Kotyay (Paper Box)
Post production: Ruslan Mukhambetov