Trapped in Routine

Creative idea

Many German employees feel trapped in monotonous jobs. Only 37% use LinkedIn, despite seeking a fresh start. The current LinkedIn campaign films aim to awaken these individuals and present LinkedIn as a solution. We developed a choreography of monotony, bringing the gray office routine to the stage. A dance group performed typical routines in sync, enhanced by a pentatonic sound structure.

Brand name: LinkedIn
Advertiser / client: LinkedIn
Product / service: Social networking platform
Campaign name: Trapped in Routine
Agency network: INDEPENDENT AGENCY
Agency: Philipp und Keuntje GmbH
Additional company: DISLOG Szymon Pawlik
Production company: Ivory Productions GmbH & Co. KG
Chief creative officer: Marjorieth Sanmartin
Creative director: Ines Gerlach
Art director: Sue Boese
Copywriter: Lukas Bausch
Client account director: Lara von Kroge
Managing director: Lennart Wegner
Strategic planner / strategist: Isabelle Naasz
Director: Simon Pawlik
Director of photography: Anna Smoronova
Music: Canja Studio
Agency producer: Diana Scarfò
Additional company: Editor 60' version: Kuba Tomaszewicz