Honest Robbers

Creative idea

Our brief was to promote Kaufland scratch&win cards in 20 second spot. We created a funny gang of 3 robbers plotting a big robbery in Kaufland. The plan is genius, yet simple – just go into Kaufland, get a scratch card and win an entire grocery purchase. But there is one catch – everybody can do this, so they need to hurry. The story is character-driven and we kne that we need to find menacing, yet funny figures that people will fear and love at the same time.

Brand name: Kaufland Slovakia
Advertiser / client: Kaufland Slovakia
Product / service: Kaufland scratch&win card promotion
Campaign name: Honest Robbers
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rastislav Bahurinský
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč, Martin Polakovič
Art director: Juraj Sapara, Martin Jaňák
Copywriter: Martin Polakovič, Michal Roháček, Adela Holubčíková
Account director (agency): Diana Hromeková, Michal Ružica