You're Not Alone On The Roads

Entry code: 1402003GD23
Agency: Lounge Group, Budapest
Advertiser / client: HUMDA (Hungarian Mobility Development Agency)
Competition: B. MOTION CRAFT (Video / Moving images), Casting

Creative idea

We tend to behave as if we are alone on the roads. We let ourselves go, our minds wander, and in extreme cases we actually engage in other activities. This would be dangerous even if we were alone on the roads, but we are not. To give a good sense of these situations, we have created a series of videos in which comically protracted, dream-like scenes collide with reality.

Brand name: HUMDA (Hungarian Mobility Development Agency)
Advertiser / client: HUMDA (Hungarian Mobility Development Agency)
Product / service: Hungarian Motorsport Development Strategy and the high priority management of transport safety.
Campaign name: HUMDA: You're Not Alone On The Roads
Agency: Lounge Group, Budapest
Media agency: New Land Media
Production company: CineSuper
Web address:
Executive creative director: Péter Radovics
Creative director: Péter Radovics
Art director: Tamás Ungor
Copywriter: Boldizsár Schafarek
Designer: Máté Reisinger
Account director (agency): Gergely Dovicsovicz
Media director: Dorothea Pokol
Strategic planner / strategist: Péter Radovics
Film production: Zsolt Vereckei
Director: Luka Kostil
Director of photography: Dániel Kiszler
Music: Pál Somló
Post production: Dávid Kovács
Additional company: Editor: Gothár Márton Wardrobe: Glaser Mária HMU: Bozó Csongor, Kovács Viktória 1st AD.: Máttyássy Áron Production Manager: Fixek Eszter Location Manager: Veres Balázs Production Coordinator: Szécsi Tamás Gaffer: Móna Zsolt Key Grip: Csontos Norbi Construction: Bognár Sándor Propmaster: Nagy Heni Violinist: Keönch László Focus Puller: Böszörményi Péter Sound Mixing: Balogh Péter Colorist: Lobenwein Marcell VFX: UMBRELLA BTS.: Zombori András


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