Memories

Creative idea

To show the unique time and look and feel of those years, we shot this film in the style of the Soviet film school. Using standard light schemes and camera movement, which can be found in the movies of great Russian directors, we achieved a unique Soviet atmosphere. We used the USSR optics, which gives a special magic to the image, which is lost today.

Brand name: DomClick Sber
Advertiser / client: DomClick Sber
Product / service: Service for buying, selling and renting real estate
Campaign name: Memories
Agency network: LEO BURNETT
Agency: Leo Burnett Moscow
Additional company: Prodigious
Production company: Prodigious: Irina Novikova - Head of Production; Maria Romenskaya - Business Development Director
Executive creative director: Ilya Pryamilov
Creative director: Ilya Pryamilov
Art director: Tatiana Starikova
Account director (agency): Tatiana Orlova - Account Manager
Client account director: Irina Kazennova - Client Service Director
Managing director: Oksana Shevchenko
Director: Tigran Bezhanov
Director of photography: Ivan Lebedev
Agency producer: Leo Burnett Moscow: Natalia Patrusheva; Prodigious: Aleksey Grachev, Yurii Grachevskiy
Additional company: DomClick Nikolai Kostuchko, Managing Director Yurii Nikolaev, Chief Product Officer Nikita Samarin, Marketing Director Kirill Astashkin, Executive Director Anna Tulskaya, Brand Manager Ivan Egorochkin, Marketing & design director