BURGENLAND: CHARACTER ACTING

Creative idea

Nicholas Ofczarek is one of the most acclaimed theatre actors and TV stars in the German speaking world, who is especially known for challenging roles, extreme characters and odd interpretations. In this TV and cinema commercial, shot in the six respective vineyards all over Burgenland, Ofczarek had to act out qualities usually described by oenophiles using abstract terms such as “round”, “gnarly”, “velvety” or “juvenile” without any dialogue or script, which presented even the veteran performer with a whole new challenge. Without showing a single bottle or drop of wine, Ofczarek captured the true essence of each grape variety.

Brand name: Burgenland Tourism Board
Advertiser / client: Burgenland Tourism Board
Product / service: Wine Tourism, Tourist Destination
Campaign name: BURGENLAND: CHARACTER ACTING
Agency network: SERVICEPLAN
Agency: Serviceplan Austria, Vienna
Media agency: Mediaplus Austria
Production company: DAS RUND GmbH
Web address: https://www.burgenland.info
Executive creative director: Christian Hellinger
Creative director: Stefan Kopinits, Matthias Piskernik
Art director: Stefan Kopinits
Copywriter: Josephine Gasser
Designer: Stefan Löffler
Account director (agency): Maria Simmer
Client account director: Kurt Kaiser
Media director: Verena Kehr
Managing director: Marion Janda, Christian Hellinger
Photographer: Felix Vratny
Illustrator: HFA Studio
Film production: DAS RUND GmbH
Director: Tessa Kadletz
Director of photography: Flora Fecske
Additional company: Global Chief Creative Officer, Serviceplan Group: Alexander Schill Global Executive Creative Director, Serviceplan Group: Jason Romeyko