Disappearing Stories

Creative idea

Millions of senior citizens in nursing homes live in oblivion. They need our attention to sustain their will to live. But young people are just not interested in them. “Disappearing stories” is a miniseries based on real-life tales of the senior citizens, created in the format of Instagram stories. Each episode disappears after 24 hours – just like the lives of residents at nursery homes melt away without our attention.

Brand name: Enjoyable Ageing Charity Foundation
Advertiser / client: Enjoyable Ageing Charity Foundation
Product / service: Volunteer Program
Campaign name: Disappearing Stories
Agency network: INDEPENDENT AGENCY
Agency: Mozga Studio / Moscow
Production company: Mozga Studio
Web address: https://www.instagram.com/s/aGlnaGxpZ2h0OjE3ODg3MDMzMTU5ODc3NDk2?igshid=6ya7dgt9qv0j
Creative director: Oleg Ageychev, Andrew Ushakov
Art director: Alexander Chumachenko
Copywriter: Darya Ushakova
Pr director: Daniil Dymshits, Marina Runovich, Alena Fedotova, Evgeniya Zaslavskaya
Director: Oleg Ageychev, Alexander Gornovsky
Director of photography: Dmitry Bagin, Sergey Baskoev
Music: Alexander Muratovsky
Screenwriter: Oleg Ageychev
Agency producer: Alfiya Shakirzyanova, Tatyana Ernezaks