All At Once

Creative idea

Tochka Bank, a bank for entrepreneurs decided to support and inspire entrepreneurs through a music video that pictures the realities of Russian business through a metaphor of a gypsy market. The core idea was to show a drama about talented entrepreneurs who struggle to have a better world to live and work in. The video was directed by Emir Kusturica – a famous European director well-known for his unique farcical gypsy style. A popular music band created and performed the song, a rebellious hymn for all who fight for their dreams.

Brand name: Tochka
Advertiser / client: Tochka
Product / service: Banking services
Campaign name: All At Once
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Yekaterinburg
Additional company: Daddy's Film Production
Production company: Daddy's Film Production
Executive creative director: Andrei Gubaidullin
Creative director: Anton Rozhin
Director: Emir Kusturica