Portrait Of A Woman

Creative idea

The art is timeless and accurately comments on contemporary times. On the hundredth anniversary of the birth of Polish Nobel Prize winner Wislawa Szymborska, we decided to use her poem 'Portrait Of A Woman', as read by herself, and represent it on an astonishingly visual manner. By continuing our communication under the slogan 'I am a woman', we took a stance on the reality of Polish women and the contradictory social expectations they have to face.

Brand name: YES
Advertiser / client: YES
Product / service: Brand Campaign
Campaign name: Portrait Of A Woman
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Media agency: Mediahub
Additional company: Mediahub
Chief creative officer: Adam Smereczynski
Creative director: Pablo Dominguez Agregan
Art director: Joanna Kaniewska
Copywriter: Anna Jedryka
Account director (agency): Radoslaw Smorga
Client account director: Justyna Lach
Media director: Bartlomiej Lissowski
Strategic planner / strategist: Agnieszka Gozdek
Director: Monika Kmita
Director of photography: Mikolaj Syguda
Music: Wojciech Urbanski
Agency producer: Marcela Chelstowska
Additional company: Justyna Lach - Marketing Director - YES Zuzanna Krokowicz - Marketing Manager - YES Justyna Luge - Art Director - YES Bartłomiej Lissowski - Media Communication Director - Mediahub Michal Bakalarczyk - TV/Video Development Team Leader - Mediahub Magdalena Urbanska - Senior Digital Account - Mediahub Anna Mekier-Pekala - Media Manager - Mediahub Michal Sereda - TV/Video Senior Planner - Mediahub