Drugs shortly - Cutting Drugs

Creative idea

Over 40% of Czechs over 15 have tried an illegal drug at least once, while over half of Czechs admit lack of information. Thats why integrated campaign Shortcuts, based on the idea of drugs as shortcuts to instant solutions, wants to raise awareness about the risks of drugs, especially among young adults. The educational part is a series of minishows for national TV 'Drugs in a shortcut'. This breaks down myths and reveals new facts about drugs in a unique 2-minute infographic style targeted at Gen Z.

Brand name: Czech Insurance Association
Advertiser / client: Czech Insurance Association
Product / service: Czech Insurance Association
Campaign name: Drugs Are Shortcuts
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Media agency: Hero & Outlaw (PR Agency)
Additional company: Hero & Outlaw
Production company: Procoma
Web address: https://www.drogyjsouzkratky.cz/
Agency chief executive officer: Jan Binar
Chief creative officer: Leonard Savage
Executive creative director: Martin Svetlík
Creative director: Vítězslav Štrobl, Aleš Brichta
Art director: Robert Houzar
Designer: Radek Král
Account director (agency): Michal Míka
Client account director: Milada Veselá
Media director: Jan Suda; Media Specialist: Daniela Klapálková
Managing director: Ivo Půr
Pr director: Denisa Ladka Morgensteinová; PR Specialist: Noemi Krausová
Agency producer: Jitka Baldwin
Additional company: Account Director: Petr Malina Account Manager: Bára Divíšková Social Media Manager: Monika Šindelářová Social Media Specialist: Tomáš Tancer Creative Excellence Manager: Alice Reindlová Creative Director CEE: Catalin Dobre