Puberty and Personal Space

Creative idea

An animated series about sex, where puberty plays the main role. Here it’s Puberty, the character that constantly changes its shape in the frame to manifest all the reactions to the world with a body. Just like any chaotic teen it doesn’t know what it feels! Puberty doesn’t have sex or gender to speak about important topics with any teen: there are no “boyish” and “girlish” topics! Each episode covers different aspects of sexual education–from private boundaries to sexually transmitted diseases–and is adapted for social media, where teens are actively engaged.

Brand name: Puberty
Advertiser / client: UNFPA Ukraine
Product / service: Sex education
Campaign name: Puberty: instagram animated series for teens about sex
Agency network: INDEPENDENT AGENCY
Agency: ISD Group, Kyiv
Media agency: Hashtag [isdgroup]
Digital agency: Hashtag [isdgroup]
Additional company: Hashtag [isdgroup], Ukraine / Reiseplan [isdgroup], Ukraine
Web address: https://www.instagram.com/pubertat.ua/
Executive creative director: Oksana Gonchar
Creative director: Viktor Shkurba
Art director: Maryna Kizilova
Copywriter: Yulia Ivakina
Designer: Iryna Lipavska
Account director (agency): Yaroslava Sydorchuk
Client account director: Daryna Vashchuk
Media director: Mariia Kochmaruk
Managing director: Olga Fedii
Strategic planner / strategist: Roman Kostenko
Senior planner: Tania Havryliuk
Additional company: Strategy Agency: Reiseplan [isdgroup], Illustrator / Animator: Oksana Kurmaz.