Phoenix

Creative idea

Ander Pecher, the renowned Austrian illustrator, collaborated with advanced AI technology to create an animated movie that encapsulates his distinctive style. The AI, trained on an extensive dataset of Pecher's works, learned to replicate his unique artistic techniques. This partnership allowed Pecher's animation style to be faithfully rendered, ensuring a coherent narrative. The film's story spotlighted Phoenix, an NGO employing basketball training to help prisoners reintegrate into society and lead stable, crime-free lives. This blend of Pecher's artistry and AI technology underlines the potential of such collaborations in animation filmmaking.

Brand name: Phönix
Advertiser / client: Phönix - Training for Life
Product / service: Association for social services
Campaign name: I am a phoenix
Agency network: INDEPENDENT AGENCY
Agency: Heimat Wien HMT Marketing GmbH, Vienna
Production company: ERNA Productions GmbH
Web address: https://www.phoenix-trainingforlife.org
Executive creative director: Alexander Hofmann
Creative director: Felix Hohmann
Art director: Simon Pointner, Andrew Phillip Sauer
Copywriter: Felix Hohmann
Designer: Andrew Phillip Sauer
Account director (agency): Emil Höher, Barbara Hofschneider
Client account director: Ricardo Parger
Managing director: Markus Wieser
Illustrator: Ander Pecher
Film production: ERNA Productions GmbH
Music: Walter Werzowa
Post production: Romedius Tuerr
Additional company: Sound Studio: Soundfeiler Design Studio: FREUDE