Hipernet campaign

Creative idea

Aleksandar Mitrovic is a generational talent. His on-pitch exploits are the stuff of legends. We are using Mitrovic’s pulling power to promote the TV station carrying the Premier League in Serbia. Securing the rights to show highlights of Mitrovic’s career is difficult as is, but securing the rights to Mitrovic’s highlights to be used in a competitor’s TV offering is borderline impossible. We set out to recreate a nation’s collective memory in an artistic way, equal to Mitrovic’s achievements.

Brand name: Yettel Serbia
Advertiser / client: Yettel Serbia
Product / service: TV/Premier League content
Campaign name: Hipernet campaign
Agency network: DDB WORLDWIDE
Agency: guts&brainsDDB Sofia
Additional company: New Moment New Ideas Company
Production company: Emote Films
Account director (agency): Jelena Dobrković, Slobodana Sakan
Director: Daniel Kaufman
Director of photography: Nicolaj Bruel
Additional company: Animator: Cheng-Hsu Chung Painters: Dal Park, Julia Müller, Michelle Brand, Carolina Iglesias, Cheng-Hsu Chung Executive producer: Bogdan Petković Producer: Božidar Đjokić