TABI
Creative idea
Tatra banka focuses on future clients - Gen α, whose financial literacy is below the median of EU countries. In cooperation with behavioural experts, gaming professionals, psychologists, and kids, we developed an innovative edutainment banking app that playfully teaches kids to understand money. As a financial guide, we created TABI, a customizable avatar and collectable art. TVC teasing with AR code brought TABI to reality and created a buzz. The main spot revealed the TABI app, while we changed bank's branch to TABI Bank, as the first kids bank, with a press conference, where kids showed how user-friendly TABI is.
Brand name: Tatra banka
Advertiser / client: Tatra banka, a. s.
Product / service: TABI banking app for kids & Kids account
Campaign name: TABI playfully teaches kids to understand money
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, Bratislava
Production company: SORRYWECAN
Web address: https://www.tatrabanka.sk/tatrascool/
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Andrej Hrivnák, Ivana Polohová
Creative director: Milan Bielik
Art director: Matej Klíč, Martin Schurdák
Copywriter: Andrej Hrivnák, Ivana Polohová
Account director (agency): Blanka Stručka Blahová, Peter Illáš
Strategic planner / strategist: Marek Krištof, Alexandra Martináková
Director: Adam Terlanda
Director of photography: Peter Kašpar
Music: Peter Kašpar
Agency producer: Dominik Szombath, Eduard Bartek
Additional company: Video motion specialist: Patrik Pavlis
Social media manager: Kristína Kačániová
Post-production coordinator: Sofia Horňáková
3D Artists/Animators: Dominik Valachovič, Viliam Srnka, Martin Kuchárik, Tomáš Krajčovič, Prokop Findeis, Grace Casas
Simulations: Christian Domeny, Andreas Christidis
Compositors & VFX: Tomáš Dvořák, Martin Štúber
Key visual composer: Patrik Nagy
Sound mix: Studio Anapol
Client: Milada Halová, Alena Popovičová, Dominika Gaburová, Ivana Krajčiová, Boris Kňaze
