BEJBY BLUE, YOUR DIGITAL PERSONA

Creative idea

Tatra Banka is Slovakias leading bank in innovation and digital. It had won 'Worlds most innovative digital bank'. Its annual student aquisition campaign is one of its online communication highlights, brave and bold and always pushing boundaries. We embodied the era we all are living, even more students- digital era. And we created first100% digital persona around. Her task was to show young people what they can achieve if they decide to show their'own digital persona' and use their time online in a meaningful way that leads them to fulfill their dreams. Since we all live our own digital lives while online she is a representation of us

Brand name: Tatra Banka
Advertiser / client: Tatra Banka
Product / service: Students bank account
Campaign name: BEJBY BLUE, YOUR DIGITAL PERSONA
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO BRATISLAVA
Production company: Humanoid Research Lab
Executive creative director: Juraj Kovac
Art director: Martin Janák , Adrian Mery, Engelbert Strapec
Copywriter: Juraj Kovac, Dano Vachuna
Account director (agency): Juraj Rusnák
Client account director: Dominika Gaburova
Director: Roland Wranik
Music: Dalyb