'DON'T SPEND, INVEST IN YOURSELF' with BEJBY BLUE

Creative idea

Slovaks suck at money. We fall into debt fastest in the whole EU. And the youth? Even worse! Rappers and influencers created culture of instant gratification. Young people desperately needed new role model. So how does digital banking leader, Tatra banka promote students account in this situation? We hit the heartbeat of digital culture and reach audience in unprecedented way. Instead of promo campaign,we created icon. 100% digital artist, Bejby Blue who decided to change culture of materialism. And told them if they wanted to afford all the cool things once, they must first understand one thing - Don't spend, invest in yourself!

Brand name: Tatra Banka
Advertiser / client: Tatra Banka
Product / service: Students bank account
Campaign name: 'DON'T SPEND, INVEST IN YOURSELF' with BEJBY BLUE
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO BRATISLAVA
Web address: https://youtu.be/mhEZl4oKbMI
Executive creative director: Juraj Kovac
Creative director: Juraj Kovac
Art director: Martin Janák , Adrian Mery, Engelbert Strapec
Copywriter: Michal Roháček, Dano Vachuna, Sandra Conortova, Adela Holubcikova
Account director (agency): Juraj Rusnák, Maruska Zollerova
Strategic planner / strategist: Juraj Kovac
Film production: Humanoid Research Labs
Director: Roland Wranik