MILLION FOR DRONES

Creative idea

For the second year, Ukraine celebrated Christmas amid war, where children face the harsh reality of missile attacks instead of joyous festivities. To help the Ukrainian Armed Forces, we created a new Christmas carol 'Million for Drones,' aiming to raise 1 million UAH to buy drones. The carol encourages donations over gifts, with lyrics emphasizing victory over material items. It was performed by children and featured famous Ukrainian musician, turned soldier. Promoted on music platforms, radio, and national TV, the campaign also included a flash mob where kids went carolling with a QR code on a Christmas Star, urging donations.

Brand name: Postmen
Advertiser / client: Postmen
Product / service: Fundraising campaign
Campaign name: MILLION FOR DRONES
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Production company: Postmen Production
Agency chief executive officer: Yaroslav Vedmid
Chief creative officer: Olga Mykhalets
Art director: Iryna Pavlova
Designer: Maria Kupriyan, Oleksandra Bosa
Director: Olga Mykhalets
Director of photography: Ilya Rieznikov
Music: Igor Bondarenko
Agency producer: Olga Mykhalets
Post production: Yegor Kadomtsev
Additional company: Oleksandr Polozhynskyy Ivan Marunych Olena Vedmid