Teleencyclopedia Horizon Forbidden West

Creative idea

For every launch in Romania of a global gaming title, PlayStation looks for meaningful creative ideas to bridge the game to local culture. For Horizon Forbidden West, one of the most anticipated AAA title, PlayStation linked the open-world game to the most popular documentary series in Romania to excite new audiences. Still on air since 1965, Teleencyclopedia is Romania's Discovery Channel and National Geographic mixed into one. And, for the first time in its history, it developed a miniseries about a video game, with weekly episodes featuring the game’s post-apocalyptic Earth and its unforgiving nature, tribal cultures, and awe-inspiring machines.

Brand name: PlayStation
Advertiser / client: PlayStation Romania
Product / service: Gaming
Campaign name: Teleencyclopedia Horizon Forbidden West
Agency network: VML
Agency: VMLY&R ROMANIA
Web address: https://www.youtube.com/watch?v=qFjIsXR3H6E&list=PLox0Vdnbn8navk6aYa5eo_2L1jzblbnHj
Executive creative director: Alex Petrescu
Creative director: Alex Petrescu
Art director: Victor Trifan
Copywriter: Mihai Titirig
Account director (agency): Marius Simionescu
Managing director: Mircea Pascu
Pr director: Denissa Mic
Additional company: Octavian Aftanasa - Senior Social Media Manager Alina Slapciu – Romania Marketing & Public Relations Manager Daniela Ghimpeteanu – Balkans Marketing & Public Relations Manager Mina Ionescu - Business Director