#Underline_UNTRUTH
Creative idea
On September 22, the textbook 'History and the Present” was delivered to Polish secondary schools, but it seems conceived rather as governing party sponsored political indoctrination scheme. #underline_untruth is a response to the attempt to imprint Polish students with a subjective and biased worldview. We created a web AR filter that turns the biggest manipulations from a controversial textbook into Critical Thinking Lessons. The filter analyzes the content of the textbook in real time, highlights and explains the mechanisms of manipulation and then leads to reliable studies of the phenomena discussed in the textbook.
Brand name: Gazeta.pl
Advertiser / client: Gazeta.pl / AGORA
Product / service: #Underline_UNTRUTH
Campaign name: #Underline_UNTRUTH
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + JUNG v MATT, Warsaw
Media agency: n/a
Digital agency: Panowie Programiści
Production company: n/a
Web address: https://hakujemyhit.org/
Executive creative director: Michał Sęk
Creative director: Kamil Kuć, Adrian Zwierzyński
Art director: Adrian Zwierzyński
Copywriter: Kamil Kuć
Designer: Marcin Mokierów-Czołowski
Account director (agency): Katarzyna Czarnecka
Client account director: n/a
Media director: n/a
Managing director: n/a
Strategic planner / strategist: Katarzyna Czarnecka
Senior planner: n/a
Pr director: Jagoda Prętnicka-Markiewicz
Photographer: n/a
Illustrator: n/a
Film production: n/a
Director: n/a
Director of photography: n/a
Music: MassiveMusic
Screenwriter: n/a
Agency producer: Magdalena Kotlarczyk, Marcin Gregorczyk
Post production: n/a
Post production producer: n/a
Digital production: Adrian Hołota, Iwona Popowczak, Karina Głódź
Digital strategist: n/a
Digital creative: n/a
Event production: n/a
Additional company: Gazeta.pl
Project Manager: Janek Wąsiński
Head of Brand Development Department: Marta Radziak-Kucharska
Head of Newsroom: Karolina Deling-Jóźwik
Head of HP Projects: Magdalena Rudnik
Product Manager, HP Special Effects: Marta Janiszewska
180heartbeats + JUNG v. MATT
Tech Development: Marcin Gregorczyk
PanowieProgramiści
Digital Consultant: Adrian Hołota
AR Development: Michał Olejniczak, Vladyslav Prosolupov, Grzegorz Szymborski
Quality Assurance: Anna Raichenbach
