Tymbark: AI tells me that someone loves me

Creative idea

Video for the iconic Polish song is a traditional marketing activity of Tymbark. This year's production, however, stands out because of the AI. Despite having the desired style of visuals, and overall tone of project, creating video with AI is an ongoing creative process. AI software is fed with data adequate to expected results, and it gives back content. It has to be processed CGI team, which means the selection of material and its adaptation to video. This process needs to take a few cycles before reaching the desired result. Creating video with AI is powerful tool, requiring team of well-skilled professionals to create unique videos!

Brand name: Tymbark
Advertiser / client: DDB Warsaw
Product / service: Drink
Campaign name: AI tells me that someone loves me
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Film production: MOON Films
Director: Krzysztof Grajper 
Director of photography: Maciek Ryter
Music: Composition: Andrzej Zieliński
Post production: TELEVISOR Studio
Post production producer: Julia Grzegórzek
Digital creative: Paweł Krzemiński (TELEVISOR)
Additional company: Post-production partner: Xantus Vocal Artists: Brodka, Król, Igo, Miuosh Text: Wojciech Młynarski Composition: Andrzej Zieliński Music Producer: Jakub Galiński, Dominik Trębski - Piwnica u Galińskiego