House of AI

Creative idea

House of AI is a revolutionary AI-powered shopping assistant created by MediaMarkt. Started last year with the persona “Mother Ai,” launched two months after GPT-4, it evolved into unique characters for key shopping periods—New Year, Valentine’s Day, Mother’s Day, Father’s Day, and School Closing Season. Each persona, from Santa Claus to Relationship Expert and beyond, provided personalized gift recommendations, integrated into MediaMarkt’s website and catalog, ensuring every interaction led to the perfect gift. This AI-driven innovation has transformed the customer shopping experience, guiding them with care and precision throughout each season.

Brand name: MediaMarkt
Advertiser / client: MediaMarkt Turkey
Product / service: Sales assistant with GPT-4
Campaign name: House of AI
Agency network: IPG Mediabrands
Agency: Universal McCann Istanbul
Media agency: Universal McCann Istanbul
Digital agency: Universal McCann Istanbul
Production company: Universal McCann Istanbul
Web address: https://www.mediamarkt.com.tr/
Agency chief executive officer: Mehmet Koyuncuoğlu
Creative director: Emre Candan
Account director (agency): Gizem Merve Atik
Managing director: Taylan Koru
Senior planner: Berk Abolar
Digital strategist: Büşra Aksu
Additional company: Sıla Yıldız Tuğcu - Manager Kübra Sandalcı - Sr. Account Executive Tülin Muslu - Planner Elvan Ceylan - Account Executive Zorluhan Zorlu - Consultant Melih Erpek - Software Engineer Can Özcan - Managing Partner, Consumer Insights & Strategy Cansu Özcan - Consumer Insights & Strategy Manager İrem Deniz - Consumer Insights & Strategy Sr. Planner Nebiye Uğur - Consumer Insights & Strategy Planner