Non Life Diet

Creative idea

A social campaign about anorexia—a podcast and videos generated by AI. Using a multitude of AI tools, we created videos illustrating an anorexic’s diary. With our target groups in mind, we created several characters. We effectively exploited the feeling of ‘uncanny valley’. Usually perceived as negative, here it worked to our advantage, strengthening the videos’ emotional impact. We used an innovative AI-based creative process—starting with extracting appropriate keywords, then analysing the sentiment of sentences, generating unique prompts, up to the creation of final illustrations and setting them in motion, generating music and the characters’ voices.

Brand name: -
Advertiser / client: 'Głód(nie)nażarty' Foundation
Product / service: non-profit
Campaign name: Non Life Diet
Agency network: Dentsu International
Agency: dentsu creative warsaw
Chief creative officer: Marcin Sosiński
Creative director: Łukasz Kotliński
Art director: Katarzyna Smolińska
Copywriter: Karolina Otwinowska, Jan Wasilewski, Justyna Nakielska, Anna Czubernat, Bożena Gorodnicka
Designer: Katarzyna Smolińska
Managing director: Erika Maślak
Director: Bartosz Malina
Music: Bartosz Malina
Screenwriter: Karolina Otwinowska
Agency producer: Justyna Siedmiogrodzka
Post production: Bartosz Malina
Additional company: Weronika Wasiota, Hanna Piątkowska, Sylwia Jaskulska, Małgorzata Lach, Piotr Kowalczyk, Dominik Kopczyński