SHOWCASE

Mother Ai by MediaMarkt

Entry code: 1508001GD23
Agency: Universal McCann Turkey
Advertiser / client: MediaMarkt Turkey
Competition: C. DIGITAL CRAFT, Other Use of Technology

Creative idea

Leveraging the universal belief that mothers possess unparalleled wisdom, MediaMarkt's Mother’s Day campaign birthed the 'Mother Ai”. Inspired by the astounding capabilities of GPT-4, we aimed to replicate the intuitive guidance of mothers in AI form. This AI persona, with its maternal touch, was prominently showcased on a renowned news website. Acting as an advisor, it recommended the perfect gifts, subtly directing users towards MediaMarkt products. Beyond simply assisting with gift choices, the tool ensured discussions remained brand-aligned and avoided controversies. It's not just an advancement in technology; it’s a celebration of maternal intuition in our digital era.

Brand name: MediaMarkt
Advertiser / client: MediaMarkt Turkey
Product / service: Chatbot with GPT-4
Campaign name: Mother Ai
Agency network: IPG Mediabrands 
Agency: Universal McCann Turkey
Media agency: Universal McCann Turkey
Digital agency: -
Production company: -
Web address: https://onedio.com/haber/anneler-neler-ister-anneler-gunu-hediyeni-anne-yapay-zeka-teknolojisi-ile-bul-1146698
Executive creative director: -
Creative director: Emre Candan
Art director: -
Copywriter: -
Designer: -
Account director (agency): Gizem Merve Atik
Managing director: Taylan Koru
Strategic planner / strategist: Büşra Aksu
Pr director: -
Photographer: -
Illustrator: -
Film production: -
Director: -
Director of photography: -
Music: -
Screenwriter: -
Agency producer: -
Post production: -
Post production producer: -
Digital production: -
Digital strategist: -
Digital creative: -
Event production: -
Additional company: Agency: CEO - Mehmet Koyuncuoğlu Can Özcan Zorluhan Zorlu Melih Erpek Berk Abolar Sıla Tuğcu Kübra Sandalcı Tülin Muslu Elvan Ceylan Nebiye Uğur İrem Deniz Client: Tolga Ünvan Banu Yolcu Vildan Itıl Tuğba Kurnaz Dilek Özdemir Ada Çavdarlı Esma Kutur

Image
Play

Signup to our NEWSLETTER