Mother Ai by MediaMarkt
Creative idea
Leveraging the universal belief that mothers possess unparalleled wisdom, MediaMarkt's Mother’s Day campaign birthed the 'Mother Ai”. Inspired by the astounding capabilities of GPT-4, we aimed to replicate the intuitive guidance of mothers in AI form. This AI persona, with its maternal touch, was prominently showcased on a renowned news website. Acting as an advisor, it recommended the perfect gifts, subtly directing users towards MediaMarkt products. Beyond simply assisting with gift choices, the tool ensured discussions remained brand-aligned and avoided controversies. It's not just an advancement in technology; it’s a celebration of maternal intuition in our digital era.
Brand name: MediaMarkt
Advertiser / client: MediaMarkt Turkey
Product / service: Chatbot with GPT-4
Campaign name: Mother Ai
Agency network: IPG Mediabrands
Agency: Universal McCann Turkey
Media agency: Universal McCann Turkey
Digital agency: -
Production company: -
Web address: https://onedio.com/haber/anneler-neler-ister-anneler-gunu-hediyeni-anne-yapay-zeka-teknolojisi-ile-bul-1146698
Executive creative director: -
Creative director: Emre Candan
Art director: -
Copywriter: -
Designer: -
Account director (agency): Gizem Merve Atik
Managing director: Taylan Koru
Strategic planner / strategist: Büşra Aksu
Pr director: -
Photographer: -
Illustrator: -
Film production: -
Director: -
Director of photography: -
Music: -
Screenwriter: -
Agency producer: -
Post production: -
Post production producer: -
Digital production: -
Digital strategist: -
Digital creative: -
Event production: -
Additional company: Agency:
CEO - Mehmet Koyuncuoğlu
Can Özcan
Zorluhan Zorlu
Melih Erpek
Berk Abolar
Sıla Tuğcu
Kübra Sandalcı
Tülin Muslu
Elvan Ceylan
Nebiye Uğur
İrem Deniz
Client:
Tolga Ünvan
Banu Yolcu
Vildan Itıl
Tuğba Kurnaz
Dilek Özdemir
Ada Çavdarlı
Esma Kutur
