SIEMENS / THE PICNIC

Creative idea

Siemens XXL Fridge's 'Camera in Fridge' feature actually takes photos of inside of your fridge. So we said; why don't we produce a stop-motion love story happening inside of our fridge? This idea leads us to the world's first movie filmed using a fridge: The Picnic. By using the fridge's cameras, we shoot thousands of photos to produce a stop motion love story. A cute, very romantic yet modern love story, happening between the two cake figures inside the fridge.

Brand name: BSH / SIEMENS
Advertiser / client: Ekin Sarfati
Product / service: Home Appliances
Campaign name: THE PICNIC
Agency network: MULLENLOWE
Agency: MullenLowe Istanbul
Production company: KALA FİLM
Web address: https://www.youtube.com/watch?v=j1T25T8MTsQ
Executive creative director: BERKAY ÖZAY
Creative director: BERKAY ÖZAY
Art director: EZGİ TANYERİ
Copywriter: NADİR AYDIN
Account director (agency): CEYDA COŞKUN
Client account director: MERVE GÜNAY
Film production: KALA FİLM
Director: BARIŞ ÇORAK
Agency producer: TUĞRUL KARADENİZ
Additional company: CEREN KABAN ILGIM KURŞUN EMİRHAN AKINCI