Untouched by Light

Creative idea

According to Professor Ann C. Noble from the University of California, even minimal exposure of sparkling wine to light can change its aroma for the worse, so we switched the entire production process from day to night. The grapes are picked during night harvest in night vision goggles, used also for the bottle rotation. The wine matures in 300-year-old cellars inside natural caves, completely void of light. The wine is bottled in 98% black glass and sealed inside recyclable black foil, shielding it from light. The wine is called Untouched By Light and is presented and tasted in complete darkness.

Brand name: Untouched by Light
Advertiser / client: Radgonske gorice
Product / service: Sparkling wine
Campaign name: Untouched by Light
Agency network: GREY
Agency: Bruketa&Zinic&Grey Zagreb
Additional company: Kaligraf, Rotoplast
Web address: https://untouchedbylight.com/
Creative director: Davor Bruketa
Art director: Mirna Pticek, Andrea Knapic
Copywriter: Drago Mlakar
Account director (agency): Masa Ivanov (Client Service Director)
Strategic planner / strategist: Tea Silvia Vlahovic (Strategic Planning Director), Josip Buzov (Junior Strategic Planner), Ivan Tanic (Strategic Planning Director)
Pr director: Jelena Mihelcic
Photographer: Domagoj Kunic
Film production: Imhotep
Director: Ivo Payer (Creative Director/Case Video)
Agency producer: Anja Pecovnik (Production Manager/Case Video)
Event production: Tomislav Zeljko (Event Manager), Ivor Marok (Event Executive)
Additional company: CEO: Borut Cvetkovic Marketing Manager: Andreja Novak Oenologist: Klavdija Topolovec Spur Production Manager: Vesna Durasin Account Executive: Ante Kantor, Marko Zabrdac UX Designer: Vjekoslav Azenic CCO Grey Europe/Case Video: Javier Campopiano