Future is yours

Creative idea

Slovaks have become the most desperate people in Europe. Slovenská sporiteľňa decided to rise above all categories. It stopped communicating like a bank and began communicating as a leader that the country desperately lacks. So we created a communication platform, 'Future is yours.' Slovenská sporiteľňa started reflecting on critical social topics like population aging and brain drain in a motivating and inspiring way, helping people rediscover their reasons to look forward to the future.

Brand name: Slovenská Sporiteľňa
Advertiser / client: Slovenská Sporiteľňa
Product / service: Financial services
Campaign name: Future is yours
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza Bratislava
Digital agency: Wavemaker Slovakia
Production company: Bistro Films
Web address: http://www.buducnostjevasa.sk
Executive creative director: Ondrej Kořínek
Creative director: Ondrej Kořínek, Martin Ondrušek
Art director: Martin Ondrušek
Copywriter: Ondrej Kořínek, Karin Horňáčková, Matej Sekerka
Designer: Andrej Nemček
Account director (agency): Marek Kabát, Ivana Fertáľová
Client account director: Dáša Juríková
Managing director: Anna Dzurjanikova
Strategic planner / strategist: Pavol Minár, Miroslav Ondovčík
Film production: Bistro Films
Director: Laurence Dunmore
Post production: Bistro Films
Post production producer: Bistro Films