AURUM - from fitness to longevity

Creative idea

AURUM, a Swiss fitness startup, aimed to redefine its identity by transforming from a fitness company into a longevity company. Its technology enables clients to get fitter, healthier and gain strength, exercising only 6 minutes per week. Saving them time to live life to the fullest, and improving their longevity. Live better. Live longer. Live more. AURUM

Brand name: AURUM
Advertiser / client: AURUM
Product / service: Health and fitness
Campaign name: AURUM Live more.
Agency network: DDB WORLDWIDE
Agency: Gustaf Budapest
Additional company: DDB Budapest
Web address: https://www.aurumfit.com/
Executive creative director: Rodrigo Fernandes
Creative director: Rodrigo Fernandes
Art director: Lucas Silva, Rodrigo Fernandes
Copywriter: Toby Arsalan, Andrew Kontra, Rodrigo Fernandes
Designer: Lucas Silva, Hebert Alexandre (motion)
Account director (agency): Dora Leposa
Client account director: Andrew Kontra
Managing director: Hannes Wirnsberger
Strategic planner / strategist: Sarolta Gal
Senior planner: Kata Fasi
Photographer: Geza Talaber
Director: Márcio-André de Sousa Haz
Director of photography: András Kiss Gravi, David Pentek
Music: Play it Again, São Paulo (post-production) / Rhythm Scott, Bang the Drums (Artlist Music)
Agency producer: Alexandra Kemenyiczki, Andrew Kontra
Post production: Studio Spájz (grading)