Jazgot

Creative idea

With cybercriminals becoming increasingly sophisticated and consumers overwhelmed by countless security warnings, how can we effectively educate them about new threats? mBank tackled this challenge by creating a captivating audio crime series based on a REAL customer’s experience. Partnering with Poland's most popular crime author, they transformed a complex topic into an engaging narrative.

Brand name: mBank
Advertiser / client: mBank
Product / service: cybersecurity
Campaign name: Jazgot
Agency network: BBDO WORLDWIDE
Agency: Molecular Creative, Warsaw
Production company: VOICE HOUSE
Web address: https://youtu.be/No9jcbGaJ7E?si=jsjizuhN4jmnN4PW
Executive creative director: BARTEK KLIMASZEWSKI
Art director: MARTA ADAMKOWSKA
Copywriter: BARTEK KLIMASZEWSKI
Account director (agency): AGATA CIECIERSKA
Client account director: ANETA KUBIK
Strategic planner / strategist: BARTOSZ GOMÓŁKA
Pr director: SOLSKI PR
Director: JAROSŁAW KUŹNIAR
Screenwriter: ŁUKASZ ORBITOWSKI
Additional company: Krzysztof Drozd, Krzysztof Olszewski